Cookie Policy

  1. What are cookies?

When you use our online services, including apps, cookies and other tracking technologies, they can be used in different ways: for example, to support the operation of PlayAttack website, to analyze traffic or provide you with offers. These technologies are either used directly by us or by our business partners, including third-party service providers we work with. If you want to learn more about cookies, their use and their configuration options, please read the information below.

A cookie-file is a small amount of data that is placed in the browser of your computer or on your mobile device. So-called “first party cookies” are cookies which are served by the entity operating the domain through which the cookie is served. PlayAttack.com own cookies are therefore “first party cookies”. In case we allow others to service cookies through our Website, these cookies are so-called “third party cookies”.

In addition, there is a difference between session cookies and permanent cookies. Session cookies will only exist until you close your browser. Permanent cookies have a longer lifespan and are not automatically deleted once you close your browser. We strive to serve cookies or allow the serving of cookies with a maximum lifespan of 5 years. Only in exceptional circumstances, such as for security purposes and where absolutely necessary, will a cookie have a longer lifespan than that.

Next to cookies, other tracking technologies are used which are similar to cookies. These can include web beacons (also known as pixel tags, web bugs or gifs), tracking URLs or software development kits (SDKs). A web beacon is a tiny graphic image of just one pixel that can be delivered to your computer as part of a web page request, in an app, in an advertisement or in an HTML email message. Pixels can be used to retrieve information from your device, such as your device type or operating system, IP address, and time of visit. They are also used to serve and read cookies in your browser. Tracking URLs are used to understand from which referring website the PlayAttack websites or apps are used. SDKs are small pieces of code included in apps, which function like cookies and web beacons. All these technologies are together referred to in this Cookie Policy as “cookies”.

  1. Use of cookie files

Cookies are used for different purposes. They allow you to be recognized as the same user across the pages of a website or between websites. The information we collect using cookies may include:

  • your IP;
  • date and time when you used our Services;
  • details about your software and hardware;
  • details about the browser that you are using;
  • information about the operating system of the device that uses our Services, for instance, the latest versions of apps and language settings;

All purposes that we may use cookies for are in our Privacy Policy.

2.1. What cookie files do we use?

Technical cookies: We try to give our visitors an advanced, user-friendly Website that adapts automatically to their needs and wishes. To achieve this, we use technical cookies to show you our Website, to make them function correctly, to create your user account, to sign you in and to manage your activity. These technical cookies are necessary for our website to function properly.

Functional cookies. We also use functional cookies to remember your preferences and to help you to use our website and apps efficiently and effectively (for example, these cookies remember your preferred currency, language, your searches and your previous settings). These functional cookies are not strictly necessary for the functioning of our website or app, but they add functionality and enhance your gaming experience and let your experience be more smooth.

 

Analytical cookies. We use these cookies to gain insight into how our visitors use our Website. This means we can find out what works and what doesn’t, optimize and improve our websites or apps, understand the effectiveness of advertisements and communications, and ensure that our Website continues to remain interesting and relevant. The data we gather can include which web pages you have viewed, which referring/exit pages you have entered and left from, which platform type you have used, which emails you have opened and acted upon, and date and time stamp information.
It also means we can use details about how you’ve interacted with the Website, such as the number of clicks you make on a given page, your mouse movements and scrolling activity, the search words you use and the text you enter into various fields. We make use of analytics cookies as part of our online advertising campaigns to learn how users interact with our website or apps after they have been shown an online advertisement (this may include advertisements on third-party websites). Analytics cookies may also be used to enable our business partners to learn if their customers make use of offers integrated into their websites.

In addition to our own cookies, we use Google Analytics cookie-files and their analytical services to make our website even more enjoyable and of high quality.

We use third-party cookies that may collect user’s data such as IP addresses, user IDs, location, device, browser and frequency of visits. The third-party aggregates this data and then provides us with anonymized information on the users of our website, which we use in shaping our marketing campaigns. Please note, this data is not accessible on an individual level by us, i.e. we can only access the anonymized aggregated data.

  1. How to manage the use of cookies

In the settings for browsers such as Internet Explorer, Safari, Firefox or Chrome, you can set which cookies to accept and which to reject. Where you find these settings depends on which browser you use. Use the “Info/Help” function in your browser to locate the settings you need.

If you choose not to accept certain technical and/or functional cookies, you may not be able to use some functions on our website. We currently do not support “Do Not Track” browser settings. In case a common standard has been developed which defines what exactly is meant by “Do Not Track” browser signals, we will review this Cookie Policy again.

To learn more about cookies and how to manage or delete them, simply visit allaboutcookies.org and the info/help section of your browser.