"Swedish players are more skillful in slot games": Interview with Jelena Oceretova, Head of Affiliates at PlayAttack

Recently Jelena Oceretova, Head of Affiliates at PlayAttack, has given an interview to the Swedish website Gamblorium.se and shared her opinion on what differentiates the online gambling market of Sweden from the rest of the world.

With the permission of Gamblorium, we share the English version of the interview with you. Enjoy!!!!

Jelena Oceretova: Hello! Thank you for inviting PlayAttack to this interview.

Interviewer: Do Swedish players have distinct gambling preferences?

JO: Swedish players, as all players in the world, love to win. But the one thing that we know for sure is that Swedish players are more skillful in slot games. They are like real professionals who know what they want, and what they expect to achieve. For them it’s not just a game, it’s a hobby that they are ready to invest their time in.

As one of our representatives from customer care said, Swedish people make their decisions very quickly, and they use all the responsible gaming tools if something goes wrong. We encourage such risk management, and we are always happy for the players who won. Recently one of our players won 405 299 SEK at Frank Casino playing Prosperity Ox with a 200 SEK bet. Then this same player won 4 times again with a 1 000 SEK bet. Or another recent example - the player raised his balance to 300 000 SEK with a 10 SEK bet.

I: Which games seem to attract gamblers the most?

JO: You know, we have a lot of different slot games for every taste both on Frank Casino and on SlotV Casino. In this regard, I guess we can say that we are one of the most diverse online casinos in the world right now.

If you are interested in some insights, then, according to the statistics, for the last 6 months the most popular providers, among the 31 that we are working with, are Play’nGO, Microgaming, Push Gaming, Evolution, and NetEnt.

We also conducted a poll among our players, and they responded that they choose slots to play randomly, according to their current mood. Our managers are also always ready to help if there is a need to suggest a new slot. But if we are addressing the statistics then “Book of Dead” from Play’nGO and “Lightning Roulette” from Evolution have a special place in the hearts of all Swedish players.

I: What do players from Sweden value the most in an online casino?

JO: I think the answer is simple –  a level of service and our managers' individual approach to each player. Since the casino can’t offer any promotions or give bonuses, then we must show a high quality on other positions - we have Bank ID; quick withdrawals within 10 minutes, and a support service that speaks and understands the Swedish language.

And, of course, responsible gaming is also important. It’s crucial for us to remind the players that online casino games are games with stakes, so if you want to play you have to be cold-headed. If a player is in a bad mood, or we understand that it’s not his/her day, there are all the tools to limit his/her losses. We think that in this case, the Swedish market shows the rightful approach.

I: How big is your behind-the-scenes team?

JO: Well, our team is quite small but highly professional. I guess I can say that we prefer quality to quantity. Right now our people are scattered around the world but we still have a great team approach that helps us to feel that we are all a part of the PlayAttack family.

I: Do you plan to expand? In what direction?

JO: We are definitely planning to stay on the market, and we will renew the license for the next period this fall. But we are also interested in other licensed markets around the world, and we hope that in the near future we will open our doors to the players from the Netherlands and Bulgaria.

I: What do you think is the biggest challenge of operating in Sweden?

JO: There are a lot of challenges in the Swedish market, to be honest. This is a unique market and it claims a unique approach. Many players here just transfer from one casino to another to get bonuses. I must say that only good customer service, perfect platform work, and zero problems with cash withdrawals allow us to remain competitive. But we need to constantly maintain our brands' status quo.

COVID-19 has brought huge changes to the legislation. Therefore it’s difficult to do marketing from the operators’ point of view. We have enough creative ideas but all our ideas are strictly regulated by law. We respect and understand the reasons behind that, and we are sure that our actions and our marketing strategy remain in full compliance with the current law.