How to Use Video Content in Casino Affiliate Marketing: a guide for beginners
In today’s modern society, most audiences are more likely to opt for short, engaging videos when consuming content rather than long-form written articles. This is partially due to the rise in popularity of several social media platforms, which tend to be more video-based.
These days, video content is vital for any marketing strategy to maximise your impact. This is no different for affiliate marketers in any industry, including the online casino industry. In this how-to guide, you will learn how to utilise video content for your affiliate marketing strategy to the fullest potential.
More specifically, this article will cover:
- Why video content marketing is so crucial in affiliate marketing
- What you need to start creating great video content
- The several types of video content you can produce
- Where you should promote your video content
Before diving into the specifics on implementing video content in your overall affiliate marketing strategy, let’s give a brief overview of what affiliate marketing is exactly.
Affiliate Marketing - a definition
Affiliate marketing occurs when an individual, known as an affiliate, starts promoting other businesses/people’s products or services in return for a commission. This involves selecting products the affiliate is willing to promote, promoting them to their audience, and making a profit for each successful referral.
If you are just starting out in affiliate marketing and are not yet totally sure how things work or how to get started, make sure to check out our article on how to get started in affiliate marketing first.
Now, let us get back to discussing the importance of video content in your casino affiliate marketing strategy.
Video Content in Casino Affiliate Marketing - why is it so important?
A recent study conducted by animot.com showed that “93% of marketers say they’ve landed a new customer thanks to a video on social media”. However, the fact that there is so much competition out there these days means that your video content needs to be straight to the point and engage your audience within the first few seconds. It is said that first impressions last, and this is also the case with your videos.
Aside from the previously mentioned statistics, recent studies have also shown that you are 66% more likely to generate desirable leads through video marketing. Moreover, 54% of consumers are highly keen to see more and more videos from the brands they love.
More importantly, there are several ways to go about producing video content. We’ll discuss each one in more detail, but for the time being, here are some of the best options available to affiliate marketers:
- How-to guides & tutorials
- Promoting events
- Sharing the latest industry news
These are a few great options when it comes to curating your video content. However, how can you promote your video content efforts effectively? Here is a list of some of the available options. We’ll also discuss these in more detail later on.
- Other social media
- Your affiliate website
Right before we get into the exciting stuff, it is also essential to be aware of what affiliates need before they can begin creating high-quality video content.
What You Need to Get Started
The requirements needed to start creating video content differs depending on the type of content you are looking to create. Content that is slightly more on the unscripted, casual side can be achieved with a good quality camera or even a smartphone in some cases. This could be suitable for creating short vlogs, hosting Q&A’s, and making exciting announcements.
Ultimately, affiliates can do this with more complex style videos, such as in-depth reviews and how-to guides. However, you will require a competent PC for both to some extent. You will need to edit these videos to make them more presentable by including graphics, images, branding, and so on. This is especially important if you are creating a review for an online casino site. You would need to have footage of yourself alongside footage of the casino site.
Now that we have covered what is required to get started, we are ready to go more in-depth about the different types of video content available to affiliates.
Video Content - what type of content can affiliate marketers benefit from?
For the sake of continuity, let us stick to the scenario of online casino affiliate marketing.
How-to Guides & Tutorials</span/
Let’s say you are a casino affiliate marketer. A tutorial that shows how an online casino brand works can be a massive help in getting those valuable clicks on your affiliate links.
While written tutorials are a great way to go, adding visual content through video marketing can be even more fruitful. You can show your audience exactly how to discover bonuses, offers, how certain games work, depositing, wagering, and withdrawing winnings allows your audience to visualise the experience before actually making their final decision.
After all, showing your audience how someone works with the added element of visuals makes it easier to follow, and this is a good way for affiliates to build a strong relationship with their audience
Reviews are one of the simplest ways to promote your affiliate products. In the case of online casinos, all you need to explain on camera is what draws you to the brand, what you love about it, and why it’s your go-to online casino. A casual, unscripted “vlog” is likely to resonate with your audience, as it makes you seem incredibly genuine and helps build a trustworthy community.
Reviews are also a convenient means of drawing comparisons between two or several online casinos. Affiliates can select two casinos they recommend, whilst elaborating on which casino has the better welcome offers, the best game providers, and so on. This way, the affiliate can guide their audience towards the casino best suited to their exact needs.
Q&A’s and FAQ’s are relatively similar in style. Both involve giving answers that can clear up any confusion or misconceptions that your audience members might be struggling with for one reason or another.
Certain things left unclarified may prevent a consumer from potentially signing up for a casino brand, so you must check in now and then to make sure they have all the information they need to make an informed decision.
Moreover, affiliates can present this type of video content in a variety of ways. Most commonly, through YouTube. You might want to ask your audience to provide you with their queries before recording, then simply answer them in one video.
Otherwise, you could opt for Facebook or Instagram Live if you have a good following on those platforms. This has the benefit of receiving questions from your audience in real-time.
If you are an affiliate operating in the gambling industry, promoting upcoming events is another type of video content you should strongly consider.
Online casinos are constantly emerging with new tournaments for players, so affiliates can back up their promotional efforts by giving just enough information to get players excited in their videos. For example, telling them what the prize pool is or handing them a promo code. Affiliates can then ask them to head over to their website to find all the relevant information they need.
This way, you are utilising your video content to drive more traffic to your website and ultimately increase your conversions.
Retaining an audience is already a challenging task. It can be even more difficult if you only offer your audience content relevant to the products and services you promote. In other words, people like to be engaged, and a great way of keeping them engaged is by keeping them up-to-date with the latest news in the world of gambling.
The industry is constantly changing, so players might be keen to know more about changes in online slots’ rules perhaps. For example, the UKGC recently announced that some features will be banned from online slots. These stories will be of interest to online casino players, so best to keep them informed regularly.
Where Should Affiliates Promote Their Video Content?
To ensure that they maximise their efforts, affiliates need to have their video content spread across many channels. This way, they are more likely to inform as many of their audience members as possible. So, what channels, specifically?
If video content will be a part of your overall casino affiliate marketing strategy, then YouTube has got to be involved. Not only is YouTube the largest video-sharing platform in the world, but affiliate marketers love using it too.
Out of the types of video content mentioned above, all are suitable for YouTube. What’s more, YouTube has certain features that allow affiliates to increase their conversion rates.
- Including affiliate links in video annotations.
- Segmenting your videos into chapters for people to find specific sections with ease.
- Including affiliate links in your video description.
- Redirecting players to your affiliate site
- Description text can be written for SEO purposes.
Affiliates can also use other social channels, such as Facebook, Twitter, and Instagram, to share videos regularly. Even if you do not have a strong following on social media yet, persisting over a long period is likely to increase your presence. Either way, social media is a free service that offers free exposure, so it can’t hurt to use it.
The only negative aspect would be that Instagram does not allow clickable links within your posts’ description. Therefore, you would need to include all relevant affiliate links within the bio section of your account.
Affiliates need to make sure that all content is connected somehow. By having all of your videos on your website, this is exactly what you are doing. You can have your videos in a specific section of your site, separated into categories. Alternatively, you can also embed specific videos within your written blog posts, wherever relevant, of course.
In this article, we covered what it takes to create engaging video content as part of your affiliate marketing strategy.
We began by stating the importance of video content before explaining what affiliates need in terms of equipment. We then moved on to the types of video content affiliates should consider and where they can share that content.
Furthermore, thanks to today’s technological advancements, video content is now an affordable option for most affiliate marketers due to the plethora of free services available to promote videos.
You need to know your audience well whilst having the capability to turn your creative efforts into something they would love to see on a continued basis. By following the guideline laid out in this article, you will increase your videos’ chances of being shared around, and in turn, promote your affiliate marketing business to a much wider audience!