An Affiliate Program sets the basis for a business collaboration between three parties: the Affiliate, the Affiliate Program itself, and the brand/s being advertised. The main goal of the Affiliate is to target the desired audience and redirect them to the brands. The user will then have to perform a particular activity on the website — which might range from signing up to conducting a specific transaction (i.e., deposit a certain amount to their account). To create this chain of events, Affiliates use unique Affiliate links, promo-texts, banners, landing pages, and other promotional material.
Three Commission Types are being offered at PlayAttack Affiliates.
Revenue Share: this commission model refers to a payment plan where the Affiliates receive a certain percentage for the activities performed by their referrals (i.e., depositing funds to their account). With this commission type, the Affiliate’s earnings depend on how their qualified leads are.
CPA: CPA stands for Cost Per Acquisition, and refers to a fixed amount Affiliates earn when their lead signs up with the brand/s being advertised.
Hybrid: this commission type is a combination of the RevShare and the CPA payment plans. With this plan, Affiliates receive both the fixed amount and a percentage for the activities performed by their referrals. The rate is being set upon an agreement with the Affiliate Platform.
Read more on the Commission Types offered by PlayAttack here.
At PlayAttack, we offer the best deals in the industry, the opportunity to earn by promoting reputable, licensed casino brands with an excellent player value, and friendly terms and conditions for our Affiliates.
Just imagine – with PlayAttack, you can earn up to 55% commission for your qualified leads. Our dedicated team is always there to assist you and can be contacted through a variety of platforms, be it Skype, e-mail, or the ticket system available on our website.
There’s nothing for you to worry about. All our partner casinos are licensed and solely operate in countries where gambling is legal.
PlayAttack cannot give you a straightforward answer to this question. Many of our Affiliates make the best out of this collaboration and earn tens of thousands of dollars per month. From our end, we offer generous commission plans to keep our Affiliates happy and make sure that our casino brands keep your players entertained.
At PlayAttack, we try to keep all the involved parties happy. Feel free to contact your Affiliate Manager should you have any specific suggestions or requirements. We’ll review them and get back to you asap!
There are no rules when it comes to conversions. The indicators are individual and depend on various factors such as geography, time, and effort put into promoting the brands, the quality of your traffic, etc. Experience shows that it’s more likely to achieve high conversion rates with targeted traffic, both when it comes to the theme of your website (whether it is or is not relevant to our brands) and to the audience you’re targeting.
Even if you don’t have your own website, you can still work with PlayAttack by using the available advertising systems to promote our brands. However, it is essential to remember that customers prefer to follow a trustworthy, reputable source. Therefore, it might prove more difficult and time-consuming for you to achieve stable conversion rates.
Sure. You can create multiple affiliate accounts and bring traffic to our brands from all the websites you’re operating by using different unique affiliate links.
The term doorway traffic refers to a web page created and optimized for one or more search keys. Typically, these pages offer minimum information on the product and urge the user to learn more by visiting the website.
PlayAttack accepts doorway traffic. However, Affiliates should understand that this is not high-quality traffic, and it usually comes with a minimum profit for them.
There are no specific numerical requirements when it comes to website traffic driven to our brands. The main rule is to make sure that the website traffic that you as an Affiliate redirect to our partner casinos is legal. You can view further details on the Affiliate rights and obligations in section 4 of the Terms & Conditions.
Our casino brands offer various casino titles from leading game providers including but not limited to 1X2 Gaming, 2 BY 2 Gaming, AdoptIt, Amatic, Bally, Betdigital, BetSoft, Booming, Booongo, BTG (Big Time Gaming), Chance Interactive, EGT Interacrive, ELK Studios, Endorphina, Evolution Gaming, Fantasma, Foxium, Greentube, Habanero, Iron Dog Studio, JFTW (Just for the Win), Leap Gaming, Lightning box, Microgaming, NetEnt, Nextgen, Novomatic, Old Skool Studios, Oryx, Play’n’GO, Playson, Pragmatic Play, Push Gaming, Quickspin, RabCat, REDrake, Red Tiger, SG Digital, Shuffle, Side City studios, Thunderkick, Tom Horn, Triple Edge, Wazdan, WMS, YGGdrasil.
The PlayAttack Affiliate Program pays the Affiliate a percentage of the Net Gaming Revenue (NGR) calculated daily based on the number of the First Time Depositors (FTDs) referred by the Affiliate. You can find the percentage rates below:
|New players (current month)||Default %|
The percentage for branded traffic is limited to 25% regardless of the number of players attracted to the advertised brands within the previous period.
The profit of the Affiliate is calculated based on the Net Gaming Revenue (NGR).
Here’s how the NGR is calculated:
- any charge-backs/refunds initiated by the players;
- any bonuses and promotions given to the players;
- amounts paid as any transactions fees, calculated as % of the total volume of Deposits and Withdrawals;
- admin fee, amounts paid as any providers fees and pure administration fees, calculated as % of Net Gaming.
One of our Affiliates referred eleven (11) players to one of our casino brands. These players deposited a combined total of $4.000, withdrew $2.000, and received a combined amount of $500 in bonuses. The Net Gaming is $1.500 with no charge-backs/refunds/etc.
The NGR will be calculated based on this formula:
NG – Bonuses – (In + Out) * Transactions% – NG * Admin fee%
For this specific example, let’s assume that the transaction fee is 5% and the admin fee is 25%.
NGR = $1.500 – $500 – ($4.000 + $2.000) * 5% – $1.500 * 25% = $325
Based on the Revenue Share commission plan, the Affiliate partners receive a 50% commission for the 11 players they’ve referred to our casino brand.
Therefore, the final profit generated by the affiliate amounts to $325 * 50% = $162,50.
Signing up at PlayAttack is easier than ever. Simply head over to our home page, click the “Join Now” button at the upper right corner of the screen and fill in the requested details. Click on the “Register” button. You can now log into your account using the selected Login and your password.
Good news! You can now start earning! Choose your banners, grab your unique links, add them to your website, and start promoting our brands. To get access to a broad selection of banners and landing pages, head over to the “LPs & Banners” section in your personal area or to the Marketing Tools section.
Log into PlayAttack, head to your “Account”, click on the “LP & Banners” section on the left menu. Head to the “Web promo” section, select “Banners”, choose your banners by selecting the relevant casino brand, the type of the banner (JPEG, GIF, HTML5), the format of the banner (horizontal, vertical and square) and the commission plan you’re working with. Afterward, simply choose:
— the desired Project (SlotV or Frank Casino)
— the Banner Type (JPEG, GIF, HTML5)
— the Banner Format (Horizontal, Vertical, Square)
— the Commission Plan (RevShare, CPA, Hybrid)
Below the banner of your choice, enter the “Promo Code” (Name of your campaign) and click on “Code.”
Select “Go to Promo Section” on the pop-up and choose the desired promo. Alternatively, you can access this section by navigating to the “List of promos.”
Head over to the “Preview” section and click on the second “HTML” icon. Copy your link or your HTML code.
You can find the unique tracking links we’ve created for you under “LP & Banners in your account. Select the brand/s you want to promote and copy the relevant links.
Our promo package at PlayAttack Affiliates is quite extensive and will most likely cover all your needs. However, should you have an idea that you’d like to discuss with us, feel free to contact your Affiliate Manager. We’re always happy to chat and explore the possibility of materializing your ideas!
Worry not — your leads always leave a footprint. When your leads visit our casino brands with your unique tracking link, they are automatically connected to your Affiliate account.
Signing up at PlayAttack Affiliates is free of cost.
Absolutely not! You have nothing to lose but only to gain when partnering with us!
You cannot register yourself or people related to you under your own affiliate link. Such actions are deemed fraudulent by PlayAttack and may result in termination of collaboration, suspension of your affiliate account, and withholding of your commission. This is highlighted in the Terms and Conditions paragraph 4.4.
Our system only recognizes one custom parameter – sub-account. Any other parameters will be ignored.
Targeting countries where gambling is illegal or people under the legal age for gambling is prohibited by the PlayAttack Affiliate Program. As an Affiliate, you are not to generate traffic based on fraudulent activity, such as sending spam, registering as a player with your Affiliate link, or publishing inaccurate information. Head to the relevant section (4.4.) on the Terms & Conditions to see the full list of activities that will be considered a breach in the agreement between PlayAttack and the Affiliate.
By default, the payments to Affiliates at PlayAttack are being automatically processed twice per month — one at the beginning and one at the middle of the month. The first payment takes place on the 5th calendar date of the month, and the second on the 20th calendar date. Payments are being processed for the period from 1st-15th of the month included (payment date is 20th of the month) and for the period from the 16th-30th/(31st) included (payment date is 5th of the month). Should the payment date fall on a weekend or a holiday, the due date is extended to the next business day. For more information on payments, refer to the relevant section within the Terms and Conditions.
Affiliates can access the information about the supported payment systems from their profile. Simply click on your username in the upper right corner and click on “My Profile”. Navigate yourself to the “Payments Settings” to access the list of supported payment methods. Should you want to explore the possibility of using another payment provider, you are encouraged to discuss this with your Affiliate Manager. Please note, the payment preferences can not be changed 5 days prior to the payment date.
The minimum amount that the Affiliates should earn to receive their payment is $10. Also, you need to deliver a minimum number of 5 FTDs to receive your payment.
The negative balance can occur for various reasons, including but not limited to your referred players making more withdrawals than deposits, or having a considerable casino win. But worry not! At PlayAttack, we do not carry over your negative balance onto the next month. All the negative balances are being canceled on the 1st calendar date of the month. You can access more info on the matter here.
For an Affiliate to be able to receive their payment via bank transfer, the minimum transfer amount should be $1.000.
For your convenience, all payments are processed automatically. It doesn’t matter if you choose to be paid once or twice per month — you won’t need to submit a request for each payment. As soon as you submit your payment details to PlayAttack, all payments will be made automatically within the dates mentioned above.You can navigate yourself to the “News” section to check the notifications and see whether the payout has been made and view your payment details under “Payments” in your profile.
To ensure your financial security, all the changes in payment details made five days prior to the payment date will be blocked. You will be able to add new payment details but won’t be able to edit the payment information for your current payment. You can add/edit your payment details in your “Profile”.
To receive your commission on time, make sure to provide and confirm your payment details five (5) days prior to the payment date. Moreover, for you to receive your payment, you need to collect the minimum payment amount ($10) and a minimum of 5 FTDs. Finally, make sure that the funds in your e-wallet are not exceeding the limit and that you’ve been compliant with the Terms and Conditions as listed on our website. If you follow all the above steps, PlayAttack guarantees that your payment will be made on time.
PlayAttack Affiliates pays a lifetime Revenue Share commission to the Affiliates. We continuously work towards ensuring that the players that land to our casino brands enjoy their experience to provide you with a stable income.
We like to keep our affiliates up-to-date, so the affiliate statistics are updated every 30 minutes!
Log into your PlayAttack account and head over to your “Profile” to check your commission status.
Of course. We’re all about transparency. You can access the data and track your referrals to PlayAttack brand by logging into your account and heading over to the statistics page.
Log into your PlayAttack account and head over to the “Statistics” section to view your earnings.
No problem! Simply head over to the “Sign in” section on our website and click on “Restore Password”. You will immediately receive an email with all the info you need to restore your password.
Upon signing up with our Affiliate Program, our Affiliates receive unique tracking links to populate their website. Every time a customer lands on one of our casino brands using your referral link, he leaves a trace that helps us attribute the lead to your Affiliate account.
- Clicks: all visitors
- Hosts: all unique visitors
- Regs: all new sign-ups
- CTR %: FTD/Regs*100% (where CTR = Click Through Rate/ FTD = First Time Depositors)
- New Deps: all first time deposits
- Players: the amount of active players (only users that played for real money)
- Deposits $: the sum of deposits from all the players referred
- Withdrawals $: the sum of withdrawals from all the players referred
- Casino Promo (CP): bonus costs, cashback costs and any other promo costs
- NetGaming (NG): your players bets minus their winnings
- NetGaming Revenue (NGR): NG – CP – (Deposits, $ + Withdrawals, $)*Transaction % – NG*Providers % – NG*Admin %
- Partner Income: NGR*Aff % (where Aff % = partner’s current RevShare %)
- Providers %: software providers fee
- Transaction %: billing providers fee
- Admin %: administration fee
- Aff %: partner’s current RevShare %
This is yet another way to track your conversions. S2S integration is available for CPA plans.
Mini Tournaments Questions
The 10 Affiliates with the highest percentage of growth during the month will receive exclusive bonuses from PlayAttack. Please note that CPA traffic is not being considered within this mini-tournament.
To determine the 10 tournament winners, PlayAttack compares the percentage of the increase in the FTD sum of the specific Affiliate to their average FTD sum for the last 150 days.
For example, from January 1st to May 30th, the FTD sum of the Affiliate amounts to $7.500. In this case, the average FTD sum per day is equal to $7.500 / $150 = $50.
Every 15 minutes the system counts the sum of the FTDs for the period from January 1st to the current moment and estimates the increase of the FTD sum by the following formula:
The sum of the FTD sums x 100% / average FTD sum x number of days and minus 100% for this fraction.
For example, an affiliate had an $105 FTD sum on January 1st. As of January 1st, the increase in FTD sum for this affiliate will be calculated as follows: ($105 x 100% / $50 x 1 (day)) – 100% = 110%.
On January 2nd the affiliate made, for example, a 135 euros FTD sum. The increase of the FTD sum will be calculated as follows: ($105 + $135) x 100% / $50 x 2 (days) – 100% = 140%.
The statistics of the FTD sums for each affiliate account is updated every 15 minutes.