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People often think of branding as a symbiotic relationship between art and science. As something envisioned by spiritual hippies and transformed into a marketing weapon by men in suits. Admittedly,…
Social networking platforms have infiltrated our lives in such a massive way that businesses have been heavily investing in their social media presence to achieve their marketing goals. There are many stages…
What do M&M’s and KFC have in common? Regardless of your country of origin, your education level or economic status, you all recognise the M&M’s spokescandies when you see them…
The story about Pandora’s box perfectly illustrates the initial meaning of the word myth; that of a traditional tale set to explain a phenomenon which is hard to understand. The…
We love meeting our existing affiliates to strengthen our ties and getting to know new people we can work with. iGaming conferences offer us this chance. Let's remember some moments…